Woman in cowboy hat and denim overalls standing in yellow wildflower field under dramatic cloudy sky.

 

Spec Ad

 

Western Inspired Clothing Campaign

Introduction & Purpose

The intent of this spec ad campaign is to highlight my creative styling for a western inspired clothing campaign.

Woman in denim overalls and white cowboy hat standing in yellow wildflower field under stormy sky.
Woman in cowboy hat and denim overalls standing in yellow wildflower field under dramatic cloudy sky.
A smiling blonde woman in denim overalls and a white cowboy hat walks through a vibrant yellow wildflower field under cloudy skies.

We shot at two locations in North Texas, using the natural landscape to complement the authenticity of the products being worn.


I led creative direction and shot with my wife as the model. The flower field was meant to feel whimsical, but the impending storm added a layer of drama that elevated the shoot.


Both locations were built to show how the end user might feel wearing the product. Serious, striking poses instill confidence. Movement and a looser camera style show that confidence can be relaxed and fun too.


Creative Direction

Blonde woman in cowboy hat, denim vest, and white skirt stands in golden field with bright backlight.
A smiling blonde woman in denim overalls and a white cowboy hat stands in a vibrant yellow wildflower field under cloudy skies.
Woman in white skirt and boots holding a sun hat walks along a sunlit path at golden hour.
Woman in denim overalls, white cowboy hat, and red boots sitting on a metal fence in a flower field.
Blonde woman in cowboy hat and denim vest stands confidently in a field with a red barn behind her.

Shoot Breakdown


Format of Shot: Photo - Digital

Set Direction: Shot in North Texas

Lighting Direction: Natural Light + Strobe

Model Posing/Energy/Feeling: Serious & Fun

Props/Materials Used: Levi's Denim, Tecovas Boots, Stetson Hat, Yellow Rose by Kendra Scott + Craft Western Jewelry


Photographer: Colin Warren

Model: Alexis Warren



I'm currently booking brand and product campaigns for the remainder of 2026. If you're interested in bringing this kind of treatment to your next western or lifestyle campaign, I'd love to talk.